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Why is Website Design and Development Important in Business?



Why is Website Design and Development Important in Business?


A business always desires to establish a good brand image to achieve prolonged success in a short time. In this digital era and in the future, the e-commerce platform will dominate the world. So creating a website for your business will allow prospective customers to make informed decisions. A company should run along with the latest trends in technology to reap the most benefits and stay longer in this competitive market. 




Brand Outreach:

The first and foremost approach a company should have on their to-do list. The customers will come pounding in only if they are aware of the brand. The consumer visits your website first to know more about your business and your product and service. So it is necessary to design a unique logo and a website that reflects your brand’s purpose and vision. By having a website your company sets its footprint globally, attracting more consumers across the globe. The website allows your brand to stay in constant touch with the users 24/7 who are looking for a service or product. A good website acts as the first selling point of your brand.


More Traffic More Prospective Customers:

A website with a better SEO strategy will help draw lots of traffic, increasing your website ranking in SERP(search engine results page). Since Google has dominated the search engine world, your website should be optimized to make Google understand the contents of your website. 


Image optimization, structured data, meta descriptions, title tags, content, keywords, internal linking, page load speed, mobile-friendliness are some on-page SEO factors while backlinks, domain authority and social media sharing are off-page SEO factors.  Both on-page and off-page SEO factors should go in line with each other to improve the search engine ranking. Websites with simplistic design and fast page load speed will draw more traffic and decrease the bounce rate. The on-page and off-page SEO factors help understand the consumer’s behaviour towards a brand, product or service. 


Increase in Sales:

The transaction method completely shifted from cash to online in this digital era. Most people and businesses prefer online transactions because of the convenience, which requires only less effort. When compared to the sales ratio of brick and mortar companies with no online presence, the sales ratio of businesses with online presence was high. And this can be observed in this unprecedented pandemic time. There are so many methods that online companies use, such as discounts, offers, coupons, etc., to attract potential customers. A website that provides a better user experience and content helps increase the credibility of your business over time. It also helps gain trust from your consumers, which will result in increased sales.



Valuing the Consumers:

Maintaining a good rapport with the customers is crucial to increase your brand image. Consumers feel special when they are heard or if they receive individual attention and care. Engage the people by encouraging them to review or to give feedback about your products or services offered. And responding to their valuable feedback or queries will increase their perception of your brand. A website helps share any updates or new arrivals directly to your users and makes them feel more valued, resulting in word-of-mouth marketing. 


Conclusion:

As technology keeps evolving, the method of marketing keeps evolving too. A website plays a crucial role in establishing and expanding your business and also reduces the communication gap between you and your customers. If you are looking to design a logo or a website for your company, contact Microknot - Website Design & Development Agency in Sydney. With our skilled and experienced team, we pulled out many extraordinary designs for our clients. Contact Microknot to design a unique and simplistic design for your website.

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