10 Principles of Great Web Design A website is often the first point of contact for customers seeking information. Nowadays, people gauge a company’s credibility based on its web design. When creating a website, many factors must be considered, including design, usability, and functionality, as these elements play a crucial role in converting first-time visitors into potential customers. A well-designed website with a great user experience also boosts your ranking on search engine results pages (SERPs). For businesses in Sydney, having a professional web design tailored to local audiences can further enhance credibility and engagement. A KISS Always Works: A website with minimal design elements helps visitors to understand the company’s business—its products and services. Adding too many design elements to a website will give a cluttered look, and if it takes too much time to load, consumers may leave or stop visiting the site. KISS(Keep it Simple, Stupid), a principle that bloom...